The majority of web sites online now were created years ago, short on search technology, and with coding syntax that was acceptable then, but may hurt your ranking now. A revamping of this is absolutely necessary now to compete both for organic placement and/or Pay Per Click campaigns.
PPC: If ten people place the same bid for a search term, the one with the higher page rank gets the placement on page.
Yahoo, Bing and many others rely on keyword metafiles for quick reference. Bing/Yahoo has brilliantly updated their search tactics to handle the massive amounts of data on the internet. Here's what they did:
This is extremely efficient - much smarter than Google's approach of scanning the entire content. However, in sites I have optimized the keyword density on, the Google page rank has mysteriously risen.
Google denigrates links to junk pages!BY that I mean old pages that are outdated, unused, test pages and other "orphans" that just haven't been deleted yet. What is their remedy? Site maps, submitted by the webmaster that tells them what to index. A site map is a list of all valid URL's - what's not on the list is discounted.
These are things web site owners need to know when pondering the question of whether they need Search Engine Optimization. A simple compliance with these new standards will surely bear fruit.
SEO is the ethical or unethical manipulation of design, content and mechanical factors that help get your site ranked higher in the search engines. These include:
SEO is not promotion and advertising - It is preparing for it!
There are companies out there that do SEO and promotion - but pure SEO is preparation for online advertising. And for max results you need to tune it for your target search engine.
Internet Outsource Tampa Bay builds in ethical,"Organic" Optimization as we go!
"Organic SEO" is aimed at getting search views in the regular, non-paid section - not the Pay Per Click sections at top and / or on the right side. This is the most desirable way to go, although sometimes nature does need a little boost. This same optimization helps you (broadly) in the Pay Per Click arena but is not the same in all instances.
seUP.net does not use questionable SEO tactics and tricks that can get you delisted. We will tag important words, build your site to load as quickly as the technology you request (scripting, etc.) will allow. The simpler the site, the faster it loads. We can also help you manage you PPC campaigns.
SEO Tampa / Policy on SEO Services
We do not use cold calling or Email spam to solicit SEO work - the majority of our SEO work is done as part of the construction process.
We like to build relationships and real SEO involves knowledge of the client's business. You can't call somebody on the phone, hit their site with an snazzy analyzer and figure out what they need.
As we work on a client site, we learn where he or she is trying to go and we help them get there - not by tricks, gimmicks, or some new optimizing software, but by honest effort.
We believe SEO should be done by someone involved in your project. Believe me, it is way cheaper that way. Truly qualified SEO specialty companies are expensive.
This can increase your search word effectiveness within existing copy - that is what the search engines really search.
Also, good writing skills allow us to "seed" existing copy with needed search terms at a very professional level. The goal being, to interject needed text in a style comparable to the original author's, creating a seamless and unnoticeable blend.
These standards are a matter of policy. There is no extra charge to optimize your site's physical design - it is done automatically as it is built.
SEO Tampa / we can help you with your Pay Per Click ad campaigns.
You need a strategy before you spend money on PPC ads.
A happy medium is needed for overall exposure. If you go wild with key words "key word stuffing".
It is wise to invest in Google Ad Words if you optimize your site for the intended ad system. However, even this will not guarantee a spot at the top of the regular ("organic") listings. That is based on relevancy, site construction excellence and link popularity, and thus is very fair indeed.
Using pay per click campaigns is great for getting you started. We can optimize your PPC ad's effectiveness by:
'Google Ad Words' amounts to a pay-per-lead system - if they click, they're at least interested. You can't get that in a print ad.
Page rank is important in Google for appearing on page one of search results and doing the same in their Pay Per Click advertising campaigns..
This is the very reason an integrated approach to developing your web site is important. Your web site is unique and has it's own personal mission - known in detail to you and your your developer / designer. We call it Integrated Solutions.
