Mobile Web Design / Technical Web Design

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Mobile Web Design / Technical Web Design
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Mobile Web Design / Technical Web Design

No quirky "Responsive Design" done here! Each mobile page is independent, and separately crafted, to fit a mobile.

My mobile pages are super fast loading << click & see >>

Access to the web, on mobile devices and smart phones, is expected to overtake that of fixed connections! However, 70% of that traffic is non-business social media, like Facebook, Snapchat, Instagram, etc!
That is an amazing statistic, and one every site owner needs to address. Business brokers, Real Estate Agents, Outside Sales Professionals and many other professions spend much of their work day outside the office.

One Size Does Not Fit All!

So called "Responsive Design", which supposedly scripts one page to fill a 23" wide screen monitor, then magically regroups to make sense on a tiny mobile phone screen, is finally getting its fair share of criticism.
"Responsive Design" is always done in auto-builder programs like Wordpress, Bootstrap, etc,
The Wordpress designer has no idea of what's going on under the hood, and has no idea of how to customize the display of the mobile version.
You can't leave it up to a wizard to scale the content down
Content has to be removed for the mobile page - a series of scripts cannot make intelligent choices. It takes a human intervention to decide what to leave out and what to include. Mobile phones are an on-the-go medium, the content has to be more concise and expedient
Responsive Design is super slow and clunky
I look at the View Source option of various online pages and see 15 style sheets, and as many JavaScripts. This, plus too much junk code makes a page load VERY slowly. In an expedient media - slow is the kiss of death!
There's only one professional way to go mobile, and that is two versions of every important page - the PC version with rich, full content, and the mobile page, a sort of Reader's Digest version for the on-the-go business person.
With that in mind, it is easy to understand why professionals 'on the move' now prefer smart phones and other mobile devices, over toting a laptop around and hoping they end up in a WiFi hot spot.
NOTE: The statistic "50% of all web traffic now accessed on mobile devices - and is expected to overtake that of fixed connections" needs further examination for it's effect on your particular industry.

70% of mobile web traffic cited is non-business social media use like Facebook Status Updates. For some amazing statistics on Facebook's massive presence and user demographics, follow this link -
It is only logical that smart phone developers realized they are not going to be able to mass market a mobile web device that only works on specially formatted media. In many cases, minor changes will make your site mobile friendly.

iPhones now can run the Lunascape Browser, for convenient tabbed browsing like you are accustomed to on your PC.
Search Engine Upgrade now uses Mobile Web Design techniques that look and function perfectly on modern mobile devices as well as PC's and Laptops!

Site Owners: Google Analytics can now tell you how many people are accessing your site on a mobile, what type of mobile device they are using, and who manufactured it. You can input any address at - and see what it looks like on various devices.

Mobile Web DesignSome Issues for Mobile Web Design -

Flash isn't welcome on mobile devices!
Apple's Steve Jobs says - "Flash was created during the PC era – for PCs and mice. Flash doesn't perform well on mobile devices, it drains the battery and it's not optimized for touch interfaces".

There is no good reason to have the text size be so tiny - mobile or anywhere.
Simple Tech Works Better On A Mobile Phone, And Faster Too!
Sites that take too long to load on mobiles may get the axe! What works better on mobiles works super on a PC or laptop.

We always use the LEAST technology needed to get results here - mobile or not. Complex technology is not only too slow, it frequently breaks down on mobiles, and misbehaves between browsers. Google is demanding faster load times for all sites and we are delivering!
Standards Compliant, Uncorrupted Mobile Web Design Code a Must
Clean, error free code displays everywhere perfectly - especially critical on mobiles.

Most conventional browsers can compensate for technical errors and display a badly corrupt page. The more simplistic browsers in mobile phones can not. If the page is not put together right, it will fall apart on a mobile, or "smartphone" . After years of analysis, Mobile Web Design that really works!
What are Typical Consumers Doing on Mobile Devices?
According to Online Publishers Association/Frank N. Magid Associates:

  1. 99.5 percent access content/information
  2. 63.1 access the Internet
  3. 62.1 percent check email
  4. 49.2 percent listen to music
  5. 46 percent play games
  6. 41.7 percent download and use apps
  7. 15 percent make purchases
  8. 15 percent read a book

Number seven out of a possible eight is "make purchases" - and those purchases are, more often than not, pizzas, etc.
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