"Keywords" is a highly misunderstood term. There are actually two kinds Keywords - honest SEO of keywords - the ones you see and the ones you don't see. You generate keywords when the write or choose material for your pages. They are the words that describe your product, business, service, locale, etc.

The second type, hidden from view in a metatag, are a shortcut for many search engines, and have to be taken from the page's content. They are different for each page, and are detailed below.

Keywords in a Metafile, in the code section of your page, are a super fast way for some " web bots " and "web agents" to find your topic. But just having these words in the <head> section of your page isn't enough - they're just clues, telling the search engines where to start looking. Keyword metafiles are search engine shorthand!

Google Disregards Keyword <Metafiles> - so should you?

Google doesn't use them but Bing does. There are rumors that Yahoo secretly stopped using them. However, Bing definitely does and Yahoo serp positions are nearly always close to Bing positions. The logical deduction is - they use the same metrics for search ranking.

It is unclear how many search engines still use keyword metafiles. Google has a 65% share of search traffic - that leaves 35% up for grabs

If properly done keyword metafiles are a boon to some search engines. Keyword metafiles discontinuance by some search engines is due to prior abuse. I once overhauled a site that had 16,000 keywords (not a type-o) on each page.

If you're doing so well you don't need any other search engine but Google - don't use them.

A poll showed about 50% of developers and designers still employ them. And I guarantee you, most do it wrong. However, here's my slant on it -
  • Google doesn't use them, neither do they penalize you for having them - unless you commit Keyword Spam!
    • Duane Forrester of Bing webmaster outreach - "I’ll make this statement: meta keywords is a signal. One of roughly a thousand we analyze. Getting it right is a nice perk for us, but won’t rock your world. Abusing meta keywords can hurt you"
  • Keep keywords to no more than 25. Commas are up in the air. Connective words like the, and, for, etc are clutter.
  • Don't use the same word more than a couple of times
  • Keywords in the metafile MUST appear on that page - therein the term "Keyword Relevancy" (do they 'Relate' to content on that particular page?).
  • That means - this tag is page specific - not site specific!
  • Google gets secondaty search results from Yahoo, Yahoo uses keyword metafiles - logic says, Google indirectly uses keyword metafiles in this case.
  • SUMMARY: If you don't know how to use the keywords metatag correctly - leave it alone!

Keywords  Keywords can occur in the code AND in on-page content - a higher number of keywords in your text copy that match the keyword metafiles, the greater the " keyword density" - see below>>

Don't overdo it - too many keywords crammed together will get you slapped with "Keyword Stuffing" penalties.

Google Keyword popularity Tool   Get better Search Engine Results - Click to Use the free Google Keyword popularity Tool

Selecting key phrases for your site can be like casino gambling - you are betting, odds on, that what you are using will be what the public will type in the search box. This free Google tool is your "Jimmy The Greek"!
For Example: You can have a nothing page with no page rank at all, but someone types an exact line from your page - bingo, you're on page one of the organic (free) search results!

For an extreme example copy "notathingatall" - quotes and all, paste into Google, hit the search button then click the top result - "notathingatall may be all you need!" ,-]

See how the keywords in your code interact with the keywords on your page:

In the example below - sample text content - keyword density is a bit exaggerated for demonstration purposes - but you'll get the picture. Having one keyword in the metafiles and one matching in the page content is keyword relevancy. Having a keyword in the metafile and several occurrences in the page content is keyword density

keyword density

Keywords In Your Metafiles

Yahoo and Bing still use them, and Google gets secondary search results from Yahoo! Below is a sample set of meta-keywords as they would appear in the source code :

How meta tags appear in page code

Below is a sample set of page content that would be visible to the site visitor (keywords from the metafiles in BLUE):

Whether it is Google, Yahoo, BING Live or any other web search engine you are tailoring your targeted advertising to you need keywords in your text copy. The combination of keywords in your metafiles and text copy is the factor that creates keyword density - and keyword density is what gets you on the Search Engine Results Pages. That is what this is all about - targeted advertising appearing on SERPs!

Presently keyword errors and poor web page titles and web page descriptions are the most common cause for falling page rank.

Search-Engine-Upgrade.com can optimize your site for maximum possible page rank, using this and many other "tune-up" techniques we are very familiar with.

how Googlebot evaluates   Click here to see how  Googlebot evaluates this page.


How do I choose the right keywords?

Keywords must respond to a search query like an answer to a question - for good organic search results.

The less variety of subjects on a single page, the more you can detail your subject with relevant keywords ( within reason) ergo, the greater the "keyword density".

How do I pick the keywords that most optimize my page text copy?

Keyword Density Tool - Check the keyword density of your site's pages before submitting.

RELEVANCY: Yahoo and Bing put great value on keyword relevancy. That is, keywords in the meta section MUST be relevant to page copy. less relevancy, less chance of your site displaying.

They have to relate to your product or organization, so write down the most important keywords (delete "the", "and", etc like above) and use the free Google tool below to find the popularity of the words or phrases. It will give you a list of many combinations of your words and how many times they are regularly searched.

You can't increase page rank by using popular keywords that have no relevancy to your page.  It will actually hurt your page rank.

We will do the rest. We will create the code "under the hood" that will tie all of this together and make your web site "search friendly".