The heart of any web site is the textual content. Reading these content submission tips and guidelines can save you money!


Text content must be submitted in electronic format (.txt, .rtf, .doc, etc) - no faxes, scanned, or handwritten pages accepted. You wouldn't want to pay designer rates for steno work!!

Edit your copy BEFORE you send it to the designer!
The best way is plain text The best way is plain text - in Windows Notepad, MS Word saved as a .txt file or in a plain text email. Plain text puts no proprietary formatting in the code (the part you can't see on-page).


A web page is coded in HTML which uses an entirely different code base than a word processor. A seasoned designer will remove all the formatting you fretted over - to make it suitable for a web page.
The real problems with text formatted in a word processor come in the form of phantom characters that are invisible to both the viewer and designer, but create spaces and other problems.

They can be invisible on-page but show up as a "" or " " or a "¿", etc in a search result. These are usually caused by "tab stops" in MS Word, etc.

There is no such thing as a tab in HTML - Don't Use Them!
If you compose your copy on a Mac - be sure to tell your designer so he looks closer for the Mac to PC character conversion anomalies. They are usually visible and easy to remove or correct.

On the other hand, the phantom tab stops can be a real pain. I recently spent two hours on a search & destroy mission for one pesky character.

Design Makeover: Making Edits To Your existing Site Content - For Use in an Upgraded Version of your Site


Text edits must be submitted in electronic format (.txt, .rtf, .doc, etc) - no faxes or scanned and / or handwritten pages accepted - unless you agree to pay designer rates for steno work!

The best way is plain text The golden rule is - make your edits now - don't wait until the designer has re-built the site and reformatted all the content.

If your site is new — don't send raw copy......

Edit your copy BEFORE you send it to the designer!



If your site was quoted at a flat rate, additions and "changes of heart" occurring after construction, will void the flat fee, and add to the cost. If your project is billed on an hourly basis - it will add additional hours to the bill.

Extra fees are easily avoided by sending your designer final drafts only. Wait an extra day and read it again.


As stated above - a web site uses a different code format than word processors. Also, seUP.net uses creative text formatting, breaking it up into sections, indents and sidebars to alleviate the hypnotizing effect of row after row of homogenous paragraphs.

Once formatted in this way, your edits will have to be done piecemeal - a sector at a time. This, of course will run up the cost of your project.

Designer errors are always corrected without charge. However if you have a change of heart after the site is built - it is your responsibility for time involved.

How To Make Your Logo Work On Your Web Site

If you had a logo created by a professional graphic designer you should have access to a Photoshop or Adobe Illustrator version of it. It needs to be in a layered file - they will know what that means.

Gerber Logo Logos usually come delivered on a white background - web site headers rarely have a white background - like the one here.

If you are making a change in the color of an existing site, you'll need a fresh, designer copy of your logo.

If you want to use your logo for cards and letterhead the .gif or .jpg image on your web site header will not do - it is too low rez. Screen resolution (computer monitors) is 72 dpi - cards & letterhead are printed at from 300 to 600 dpi.

If you paid a professional to create a logo, you should always keep a clean designer copy - in layers - so you can use it wherever you need to.

All you need to know about layers is - they allow designers to use your logo on any background color.