SEO & Robots - Why SEO's Word Things The Way They Do?
When you hire someone to optimize and market your web site you are hiring a translator - to talk to computers (web robots) in their own language. If you feel you know how to do that yourself - then you don't need an SEO!
Copy writing - Communicating concepts to people
SEO - Communicating concepts to computers
SEO is like distilling whiskey - it takes a lot of beer to distill a pint of whiskey. Web bots like a concept pared down to a line of text that can fit on a T-Shirt - and be read at 20 feet away!
How You Describe Your Business may take ten minutes - how an SEO describes your business to Google's mainframes is limited to a few syllables!
SEO - Communicating concepts to computers
SEO is like distilling whiskey - it takes a lot of beer to distill a pint of whiskey. Web bots like a concept pared down to a line of text that can fit on a T-Shirt - and be read at 20 feet away!
How You Describe Your Business may take ten minutes - how an SEO describes your business to Google's mainframes is limited to a few syllables!
Web Bots are "Artificial Intelligence"?
Unlike
the robots in a movie, web bots have no physical form and they don't have
any true ability to judge the abstract. They are programmed to respond to
verbal signals - keywords, key phrases, anchor text and what they lead to.
They also compare matching content on sites and how many keywords are on
a single page - and much more! Web Bots take every word on a page literally - they don't know what "you really mean".
Web Bots are great at comparing!
Effective Organic Optimization is
putting a search phrase on a page that matches what people put in search
boxes. It is essential to refer to your product as the masses do - not how
your industry jargon describes it!
The web bot locates your site, or page, for indexing. Once indexed, the search engine database will compare what a user puts in the search box to what you have on your site. If your naming of "search object X" is the same as the user's input - there will be a match and you will show up in search results - it is a match game.
Not a psychic? Then use Google's free Keyword Popularity tool to see what and how people are searching particular items.
The web bot locates your site, or page, for indexing. Once indexed, the search engine database will compare what a user puts in the search box to what you have on your site. If your naming of "search object X" is the same as the user's input - there will be a match and you will show up in search results - it is a match game.
Not a psychic? Then use Google's free Keyword Popularity tool to see what and how people are searching particular items.
Selecting a Domain Name
Having keywords in a domain name may not matter if they are jumbled together without hyphens.
- www.fishing.com - search engines see "fishing", separated from other characters by a dot on either side
- www.fishingvacations.com -
keywords lost without hyphens - search engines scan all the characters between www. & .com.
Contained in that string are also vaca (Spanish for cow), cat, Shing, Acat, Gvac, etc, etc. If you think the "words" towards the end mean nothing - click the links!
- www.fishing-vacations.com - search engines see "fishing" and "vacations" because you used a hyphen to separate the string of characters into two recognizable words. The search engines will search the hyphenated words in any and all combinations of order.
Creative Naming Sucks On The Web!
What makes perfect sense to you in the real world may not work at all to a search engine! If the famous works below were not famous......
A
Streetcar Named Desire - there
is no streetcar in the book, so the bots would consider the title "Not
Relevant"
Naked Lunch by beat writer William Burroughs would return visits by disappointed porno surfers asking "where's the naked?"
Positively Fourth Street by Bob Dylan never mentions Fourth Street in the song. Were it not a famous song, you'd never find it on the net. There's tons more content on the net with "Fourth Street" mentioned and searches would bypass Dylan's lyrics.
Naked Lunch by beat writer William Burroughs would return visits by disappointed porno surfers asking "where's the naked?"
Positively Fourth Street by Bob Dylan never mentions Fourth Street in the song. Were it not a famous song, you'd never find it on the net. There's tons more content on the net with "Fourth Street" mentioned and searches would bypass Dylan's lyrics.