Google Has Recently Changed It's Algorithm!

You may ne asking yourself - "Why has my web site suddenly dropped in page rank?" If you are involved in any linking schemes or are using an online service to artificially increase traffic you could be penalized or delisted.

   Google Has Declared War on Spam!!

 

In addition to that: Google, Yahoo and the rest are looking for shorthand. If your site is loaded with outdated and corrupt code — [ takes much longer to parse]  — time's up, see ya' later alligator! What worked five years ago will get you no results now in Google, Yahoo and MSN Live - and all the rest, who get their listings from those three.

SEO is an arena for skilled writers - not crafty programmers!

Algorithms are reverse engineering - they are complex programs that are designed to think in the English language. This means that the syntax of English becomes a large part of the search bot syntax. Punctuation, bolding, headlining, italicizing, capitalization and headline tagging are all used to create hierarchy in your page copy.

Slick programmer tricks to artificially increase traffic or page rank are always under the watchful eye of search engines - they leave "fingerprints" that are a snap to track down.

Play dirty, get treated like a dawgg!



Readable content, in live text characters, is the only commodity considered by Gogglebot and the other crawlers for search engine results pages.

Get rid of those ugly 3D nav buttons and tacky animations while you're at it. We can upgrade your whole site at once.

Get a no BS search evaluation and Search Engine Upgrade will tell you how you can get results in Google, Yahoo and others!

Google and Yahoo search engines have upgraded - have you?
With the unbelievable growth of the web, the search engines have had to upgrade their algorithms to handle the increasing load. These upgrades on their side require upgrades on your side or you will slide back in page rank.

Why is Search Engine Upgrade so unique?

There are outfits that do web design - there are outfits that do SEO. We do both fluently and with a panoramic view of your whole project - hooves to horns. My name is Michael Walls and I have been building web sites for fifteen years. SEO is not something an outsider can do - it is a macro view of every character of text and code, and the effect of each and every one upon the others.

I have seen every phase of the growth of the web and I see the same games being played over again with every flock of newcomers. I don't play games, I get the job done - and I know the web game well.

Search Engine Optimization is a juggling act, adding, subtracting and blending a large numbers of factors to maximize your site's "search friendliness".

If your web site code has not been upgraded for a couple of years or more - it needs immediate attention to increase traffic.

In the old days web designers could just think up 300 words that were vaguely relevant and stick the same ones on every page. They could put the name of the web site in the title bar of every page - same with page descriptions - if they even created page descriptions. Those days are way over.

A couple years ago the "hip" designers starting leaving out page descriptions and keyword meta files on purpose. They heard search engines didn't use them anymore - they were wrong.

Yahoo and others still uses them, but in a streamlined new way. If you think you don't need Yahoo you are misinformed. Yahoo powers more search engines than any anyone - period. Yes, Google has the lion's share but poor performance in all the others will hurt your Google Rank. With Google - less traffic, less rank.

Google algorithms have changed!! What the hell are algorithms?

Algorithms are the software "recipes" search engines use for reading keywords, page titles, page descriptions, judging relevancy of text content, and most of all - assigning rank.

Algorithms are unbelievably complex rules of engagement - like the master plan for D-Day, with multiple contingencies. They are able to collate a number of criteria and make make almost human adjudication. One big difference - they are without the compassion of a human judge to evaluate extenuating circumstances. If you look guilty - you're guilty!

AN FYI: Google went public with their "secret recipe" when they applied for a patent. That's when the optimization business began booming - we finally knew what we were dealing with.

The algorithms have changed again recently and many site owners are reporting falling rank. It is time re-evaluate your strategy again. One hint - beware of linking schemes!

Google and Yahoo evaluate web sites differently and you need both to succeed.

A few words about page rank.

Although this term is flung about like a Frisbee, don't get consumed with it. A site can perform badly with good rank and great with no rank. If your has unique content, you have a greater chance of being seen. If you are one of millions of copy cats you will have to fight for a spot.

It is the content that gets you viewed. Page rank is most valuable in Pay Per Click campaigns. If your page contains the "magic words" somebody is searching, it will show up. If not all the rank in the world won't get you anywhere. You have to have something people want!

So why use Search Engine Upgrade?

First of all this outfit is honest. Secondly - Search Engine Upgrade is a sidebar to our other two sites - this is not all we do. We're not surviving off just SEO, so we aren't going to twist your arm for a monthly contract. In fact this site doesn't just do SEO - it's holistic Medicine for your web site.

Our purpose is not just to get you back in the Search Engine Results Pages, but looking good too - and at the same time. Image is everything on the internet - all they know of you is what they see on their computer monitor.

Think of how much money you could save if you could got a face lift and your appendix removed during the same operating room booking. Get the analogy?

"92.6 percent said that they put most importance on visual factors when purchasing products."